A major advantage of the use of social versus commercial cues to consumers is based upon _____
a. the use of lifestyle demographic factors
b. degree of cognitive dissonance
c. believability
d. post-purchase behavior
c
Business
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A company's stockholders equity consisted of $7 par common stock, 200,000 shares authorized and 100,000 shares issued. The Paid- in capital in excess of par had a balance of $160,000. There were 2,000 shares held in treasury at a total cost of $16,000. If the total stockholders equity is $974,000, determine the balance of retained earnings.
a.$130,000 b.$128,000 c.$114,000 d.$860,000
Business
How do salespeople qualify prospects?
What will be an ideal response?
Business