Which of the following is most likely true about e-mail marketing?
A) It cannot be personalized for individual consumers.
B) It is a traditional form of direct marketing.
C) It is restricted to the use of personal computers.
D) It is used by marketers to send highly targeted messages.
E) It is always non-intrusive in nature due to spam filters.
D
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Which of the following is NOT a guiding principle in setting standards for public relations research?
A) to distinguish short-term outcomes from long-term outputs B) to use various evaluation techniques to determine effectiveness C) to distinguish between public relations effectiveness and advertising effectiveness D) to establish clear program objectives directly to business goals
How has the digitization of news production affected the media?
What will be an ideal response?