Research reveals that high achievement drive in Eastern Europe is:
a. extremely high.
b. somewhat high.
c. about the same as in the U.S.
d. not very high at all.
D
Business
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A(n) ________ is a favourable set of circumstances that creates a need for a new product, service, or business.
A) scheme B) opportunity C) proposal
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The division of buyers into groups based on what they prefer and what motivates them to respond to marketing activities is ________ segmentation
A) behavioral B) psychographic C) values D) demographic E) needs
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