In comparing prices, which of the following factors should be considered?
A) shipping point B) base price
C) installation and tooling costs D) All of the above should be considered.
D
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Which of the following is the most appropriate apology when writing a negative news message?
A) "I am sorry you had a problem with this product, and please know this issue will never happen again." B) "If this issue has created any problems for you, we are sorry." C) "I am sorry to hear of your difficulties with this product." D) "I am sorry to hear of your difficulties, as we sell millions of these products a year and no one else has expressed any concern with them." E) "I am sorry if anyone had difficulties with this product."
Which term refers to the general idea that will be communicated to consumers through an advertisement?
A) advertising appeal B) message strategy C) consumer-generated message D) creative concept E) message execution