Which term refers to the general idea that will be communicated to consumers through an advertisement?
A) advertising appeal
B) message strategy
C) consumer-generated message
D) creative concept
E) message execution
B
Business
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Visions can be small or large and only exist at top level of organizations.
a. true b. false
Business
When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest ________
A) customer-perceived value B) customer-perceived cost C) customer profitability analysis D) customer equity E) customer lifetime value
Business