A customer judges a product offering by three basic elements: product features and quality, services mix and quality, and ________

Why do some marketers feel they need to remove negative online comments?

A) They feel obligated to defend their brand reputation. B) They know it is mostly their competitors who are responsible for posting them. C) They fear the government's reaction and possible investigation. D) Negative comments tend to be factual most of the time. E) Stock analysts will make sell recommendations to investors in the company.

Without middleware, different BI programs cannot easily connect to the data warehouse

Indicate whether the statement is true or false