Guerrilla marketing strategies can be used to achieve public relations objectives

Under the Securities Exchange Act of 1934, a person is liable for making a false or misleading statement (or omission) of a material fact in an SEC filing (Section 18). Moreover, defrauding anyone in the purchase or sale of any security is illegal (Section 10). Under these provisions, a plaintiff must bring a suit within

A. 5 years after the filing or the purchase or sale. B. 2 years after the cause of action arose. C. 5 years after discovery of the facts on which the suit is based. D. The earlier of 2 years after discovery of the facts on which the suit is based or 5 years after the cause of action arose.

When the audience is aware of the possibility of negative news, the writer should

A) use an indirect approach. B) consider how emotionally involved the reader will be with the message. C) minimize the bad news in the middle of a paragraph. D) thank the audience for their understanding. E) encourage the audience to respond with any questions they may have.