When the audience is aware of the possibility of negative news, the writer should

A) use an indirect approach.
B) consider how emotionally involved the reader will be with the message.
C) minimize the bad news in the middle of a paragraph.
D) thank the audience for their understanding.
E) encourage the audience to respond with any questions they may have.

Answer: B
Explanation: B) Consider using the direct approach when the audience is aware of the possibility of negative news, when the reader is not emotionally involved in the message, when you know that the reader would prefer the bad news first, when you know that firmness is necessary, and when you want to discourage a response.

Business

You might also like to view...

Music is an aesthetic component of all cultures and is accepted as a form of artistic expression and a source of entertainment

Indicate whether the statement is true or false

Business

Damage control is:

A) almost always effective B) reacting to negative events caused by a company error, consumer grievances, or exaggerated negative press C) a public relations program designed to reach every purchasing group D) not always advertised or promoted by companies involved

Business