Which of the following is the best source of ideas for feature stories?

As head of the PR department, Jones was in chargeof pitching news releases to various media agencies

To calculate the overall expenditure of the company, management needs to know the number of news releases that were sent out andto which daily newspapers, weekly newspapers, and trade publications over the past year. They also need to know how many releases were successfully published. What method should Jones employ to accomplish the desired result? a. Measurement of production b. Measurement of message exposure c. Measurement of audience attitude d. Measurement of audience action

A __________ transition establishes a cause-effect relationship between two ideas

Fill in the blanks with correct word