Which types of consumers are least likely to respond to a direct marketer?
a. new contacts and nonrespondents
b. nonregulars and new contacts
c. nonregulars and nonrespondents
d. nonregulars and new trails
a
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What are the benefits of having strong corporate governance?
a. The ability to be strategically competitive and perform without risk of being ethically or legally exposed. b. There are no benefits to corporate governance, which is seen as an unneeded expense. c. One person has a large amount of power to make actions as quickly and riskily as necessary. d. Managers and employees fear for their jobs; fear improves productivity.
When Top-Flite introduced its Strata golf balls with a new dimple design and more solid core for better flight with metal clubs, the price was three times that of regular balls. Pro shops still could not keep them in stock
What is the pricing strategy implemented by Top-Flite, and why did the company choose this strategy?