When Top-Flite introduced its Strata golf balls with a new dimple design and more solid core for better flight with metal clubs, the price was three times that of regular balls. Pro shops still could not keep them in stock
What is the pricing strategy implemented by Top-Flite, and why did the company choose this strategy?
Top-Flite implemented the skimming price strategy, charging a high, premium price for its new product with the intention of reducing the price in the future. Top-Flite may have been able to recoup the cost of research and development.
Business