Eric is giving a speech on dolphins. His audience is familiar with the characteristics of dolphins, but they do not know how they communicate with each other. In this scenario, Eric’s audience is:
a. neutral.
b. uninformed.
c. apathetic.
d. indifferent.
a. neutral.
If the target audience is neutral, that is, the members know the basics about the speaker’s topic but not enough to have formed an opinion, the speaker will want to provide evidence and reasoning illustrating why his or her position is superior to others.
Communication & Mass Media
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The notion that words are arbitrary and have no meaning in themselves refers to which characteristic of language?
a. Equivocal b. Powerful c. Symbolic d. Rule-governed
Communication & Mass Media
Communication skills have consistently ranked as the most important factor in determining success in the American workplace
Indicate whether the statement is true or false
Communication & Mass Media