Jean Pierre, a Frenchman, maintains a good demeanor in public and is recognized as a respected actor. What primary responsibility should his publicist play in maintaining his image with the public and the media?
a) Monitor the relationship between perception and reality and keep things in check
b) Minimize reputational damage and handle crisis communication, when and if they occur
c) Work to put a positive "spin" on the faults of his character if they get exposed in the public domain
d) Take the trouble to keep him out of the news when not required
a
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A speech about _________ discusses principles, concepts, and theories
A) procedures B) ideas C) people D) objects
Festinger and Carlsmith's $1/$20 study concluded that
A. selective retention is the most important step to take when attempting to reduce dissonance B. buyers are less remorseful about a purchasing decision when they pay less for a product C. doing something a person disbelieves for a minimal reward sets up more dissonance than doing that same thing for a larger reward D. when people are confronted with cognitive inconsistency, they usually wish to achieve cognitive dissonance