Festinger and Carlsmith's $1/$20 study concluded that
A. selective retention is the most important step to take when attempting to reduce dissonance
B. buyers are less remorseful about a purchasing decision when they pay less for a product
C. doing something a person disbelieves for a minimal reward sets up more dissonance than doing that same thing for a larger reward
D. when people are confronted with cognitive inconsistency, they usually wish to achieve cognitive dissonance
Answer: C
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