What are the three principles that relate business processes and information systems?
What will be an ideal response?
According to the first principle, information system elements are embedded within business processes, but some activities in business processes are not part of any information system. Business processes and information systems overlap, but they are different. Second, a business process can use zero, one, or more information systems. According to the third principle, a particular information system may be used by one or more business processes.
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Bonneville Communications is concerned about test marketing its new device. Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?
A) Test marketing costs can be high. B) Test markets give competitors a peek at the company's promotional strategy. C) Test marketing allows time for competitors to gain advantages. D) People who are surveyed tend to tell less than the truth. E) Test marketing does not guarantee success.
When are competitors most likely to react to price changes? How can a firm anticipate the likely reactions of its competitors?
What will be an ideal response?