Customer service is a part of the total retail experience
Indicate whether the statement is true or false
True
Business
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Telemarketing has proven to be useful in performing all of the following activities EXCEPT:
A. Prospecting B. Providing technical assistance C. Negotiation D. Repeat purchases E. Speeding up marketing communications
Business
Jan Carlzon, the former CEO of Scandinavian Airlines System, used the ____________ metaphor as a reference point for transforming the airline into a customer-driven business
a. service-perspective b. comparative-analysis c. systems-of-exchange d. moment-of-truth e. great-wall
Business