Jan Carlzon, the former CEO of Scandinavian Airlines System, used the ____________ metaphor as a reference point for transforming the airline into a customer-driven business

While marketers should be secure in their own convictions and traditions, ________ are required to appreciate the integrity and value of other ways of life and points of view

A) standard of living and stage of economic development B) production process and standards of measurement C) open mind and absence of prejudice D) degree of nationalism and economic community membership E) fast food culture and slow food culture

________ profit is simply the profit margin a company earns from an average customer

A) Supplementary B) Base C) Complementary D) Variable