Which of the following values tells you how well a program is doing against its competition?

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What will be an ideal response?

What is TRUE of the theory of least objectionable programming (LOP) today?

a. It has been replaced by appointment viewing. b. It works when viewers have 50 or more channels to choose among. c. It works now that more than 85 percent of homes have cable or satellite channels. d. It works only in cabled households without pay channels. e. It works in the households that have VCRs but no cable.