A database-driven marketing program starts with assigning individual Internet customers IDs and passwords that:
A) allow them to access components of the company's website that are not available to those who are simply browsing the website
B) engage cookies to record personal information from the customer's computer
C) allow a firm to customize the products it sells to fit the profile of each customer
D) allow a company to engage in an e-mail marketing campaign
A
You might also like to view...
What is the key lesson behind Chapter 10's opening scenario on Justine Sacco and her experiences with Twitter?
A) Social media giveth, and social media taketh away. B) Twitter can be an excellent career-building tool. C) Public relations professionals should avoid social media. D) Facebook would have been a smarter choice in this case.
Is there an optimal amount of preventive maintenance? What caution should be exercised before calculating this optimal amount?
What will be an ideal response?