What is the key lesson behind Chapter 10's opening scenario on Justine Sacco and her experiences with Twitter?
A) Social media giveth, and social media taketh away.
B) Twitter can be an excellent career-building tool.
C) Public relations professionals should avoid social media.
D) Facebook would have been a smarter choice in this case.
A
Business
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________ involves enhancing the value of a market offering for a limited time
A) Direct marketing B) Viral marketing C) Advertising D) Sales promotion E) Publicity
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Effective organizational change starts with:
a. working to motivate the individual. b. changing the context of individual behavior. c. calling in diagnostic consultants. d. getting funding for the change. e. none of the above
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