The Sport product (game itself) is ________ in nature

In the ________ phase of new-product development, marketers use a variety of sources to come up with a potentially new product that would benefit customers and be compatible with the company mission

A) idea generation B) problem recognition C) perceptual mapping D) positioning strategy E) product screening

Employers have never introduced a fringe benefit on a unilateral basis

Indicate whether the statement is true or false