In general, the best way to allocate costs in a large organization is to assign all overhead expenses to a single cost pool with one cost driver.

Errors that occur during data collection may be attributed to fieldworkers or to respondents

Indicate whether the statement is true or false

For marketers, which of the following is associated with the feedback stage of the communication model?

A) the variety of media available to carry the message B) the use of frame-of-reference encoding C) the need for continuous quantitative measurement D) the need to seek out customer complaints E) the need to check the reality of customers' unsolicited feedback