For marketers, which of the following is associated with the feedback stage of the communication model?
A) the variety of media available to carry the message
B) the use of frame-of-reference encoding
C) the need for continuous quantitative measurement
D) the need to seek out customer complaints
E) the need to check the reality of customers' unsolicited feedback
D
You might also like to view...
Which of the below is not included as part of a benchmark?
A. Benchmarks help assess how an MIS project performs over time B. When measured against MIS projects, benchmarks can provide feedback so managers can control the system C. Benchmarks help to establish baseline values the system seeks to attain D. Benchmarks perform all of the above
Companies are likely to gain ________ through speedy, convenient, or careful delivery of products
A) price differentiation B) product differentiation C) channel differentiation D) services differentiation E) people differentiation