"The wholesale value of a used textbook is the price per copy that the bookstore pays the wholesale provider before adding its own amount to the retail price charged to students," is an example of a definitional claim

A married senator was caught in a seedy motel with an unknown woman

To mitigate the damage done to the senator's reputation, his PR representative started a campaign that emphasized that this was an isolated incident, and that the senator had an unblemished record prior to this transgression. The PR officer also focused on the fact that the senator was an honest family man who had done a lot for his community. What strategy did the PR representative use? a) Bolstering b) Minimizing c) Differentiating d) Compensating

The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________

A) marketing B) relationship management C) advertising D) human relations E) integrated marketing communications