Most brand communication campaigns have more than one objective

Which of the following statements is true?

A. Good salespeople are born with inherent selling traits and need little training. B. All salespeople need training. C. Selling skills are best learned with interactive Web training programs. D. New salespeople should be immediately sent out on the road to get acquainted with the firm's best customers. E. Training should include on-the-job observation, but classroom and Web-based learning is rarely needed.

Consider the following statement: "Subsidies for green power—solar, wind, wave action, geothermal, biomass, and the like—result from the actions of elected and appointed government officials."

There are seven outside forces that can influence the success of marketing programs. Which one does this example describe? A) political forces B) legal and regulatory forces C) competitive forces D) global forces E) technological forces