The set of products that the customer has no intention of buying or has no information about is known as evoked set
Indicate whether the statement is true or false
FALSE
Business
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Which of the following is a feature of the product life cycle (PLC)?
a. It allows firms to shorten the development process of a product and reduce costs. b. It helps marketers forecast future events and suggest appropriate strategy. c. It dictates the marketing strategy to be used for a product. d. It tells managers the length of a product's life cycle or its duration in any stage.
Business
Boeing's 737 airplane and Hewlett-Packard's printer business are examples of using enhancements and migrations of existing products to build on a ________
A) product template B) product pulpit C) product platform D) product dais E) product foundation
Business