The equation B = f(P x E) explains that to understand behavior you have to take into account both the person and the environment in which the

Which of the following key issues is least likely to be considered by a sales manager when planning a sales meeting?

a. budgets b. agendas c. location d. refreshments e. all of the above are important issues to considerm

Product planners need to consider products and services on three levels. At the third level, product planners must build ________

A) an actual product B) an augmented product C) core customer value D) a brand personality E) a basic product