Product planners need to consider products and services on three levels. At the third level, product planners must build ________
A) an actual product
B) an augmented product
C) core customer value
D) a brand personality
E) a basic product
B
Business
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Job enrichment is aimed at increasing the intrinsic motivation of employees
Indicate whether the statement is true or false
Business
A ________ is a single Web page that typically provides direct sales copy, like "click here to buy a Hawaiian vacation."
A) sales page B) marketing page C) destination page D) call for action page E) landing page
Business