________ is the process of obtaining, cleaning, organizing, relating, and cataloging sourcedata

Before moving forward to develop a promotion mix for a brand-new product category, the marketing manager must ___________.

A. Establish goals for the promotion B. Select the promotion mix C. Develop the message D. Prepare the budget E. Establish measures of results

A target service level is the point where the expected cost of a shortage equals the expected cost of having excess units

Indicate whether the statement is true or false.