Before moving forward to develop a promotion mix for a brand-new product category, the marketing manager must ___________.

A deferred tax asset is the deferred tax consequence attributable to deductible temporary differences

a. true b. false

Wholesalers most likely discourage less-profitable customers by ________

A) increasing product promotions B) carrying exclusive product lines C) overseeing inventory control systems D) adding service charges to small purchase orders E) requiring smaller orders to lower transportation costs