In ecommerce systems, the data is scattered across the organization

If an organization made a decision that they want their employees to work cooperatively to be more creative and innovative, which tactic is going to be critical setting up the specific tasks and responsibilities of these different employees?

a. job analysis b. job design c. job characteristics d. job specialization

According to Armstrong and Kotler, the five elements of integrated marketing communication are

A) product, place, price, promotion and position. B) word-of-mouth, media mentions, consumer-generated marketing, public relations and advertising. C) advertising, sales promotion, personal selling, direct marketing and public relations. D) goods, services, exchange, transactions and money. E) ideas, information, brand preferences, status and group acceptance.