Capital rationing is a constraint placed on the amount of funds that can be invested in a given

Jen Mullin, the vice president of Marketing for Numi Organic Tea, describes their typical customer as a female, college-educated tea lover, possibly an "eco-mom." What type of market segmentation has she used to identify this customer group?

a. Geographic segmentation b. Demographic segmentation c. Ethnic segmentation d. Psychographic segmentation

Because of a financial crisis, Isaavne, an automobile manufacturer, terminated 200 factory employees without prior notice. As a result, the labor union filed a suit against the company on the grounds of wrongful termination, and it had to pay a large amount as fine. In the context of the general environment, this scenario best illustrates the effect of the _____ on organizations.

Question options: technological component sociocultural component legal component geographical component