Jen Mullin, the vice president of Marketing for Numi Organic Tea, describes their typical customer as a female, college-educated tea lover, possibly an "eco-mom." What type of market segmentation has she used to identify this customer group?

The backbone of the Internet is formed by:

A) Internet Exchange Points (IXPs). B) Tier 1 ISPs. C) Network Access Points (NAPs). D) Metropolitan Area Exchanges (MAEs).

Benefits derived from implementing e-procurement systems include all of the following EXCEPT:

a. Allows buyers to submit bids and suppliers to respond to those bids in real time b. Increases the accuracy in communication between buyers and suppliers c. Creates numerous additional job opportunities in the purchasing department d. Tracking bids and transactions is easier and faster