The main regulatory agency for advertising and public relations issues is the Federal Trade Commission.

According to BrandAsset® Valuator model, declining brands show ________

A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still B) high relevance — appropriateness of brand's appeal — a lower level of energy and differentiation, and even lower knowledge C) high levels on energy, differentiation, relevance, knowledge, and esteem D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still E) high knowledge — evidence of past performance — a lower level of esteem, and even lower relevance, energy, and differentiation

Tommy Baker is in charge of CRM for American Pie Nostalgia. As a result of his successful efforts in this area, his firm will likely enjoy all of the following EXCEPT ________

A) providing higher levels of customer services B) developing deeper customer relationships C) creating offers tailored to specific customer requirements D) understanding the competition better E) identifying trends in customer concerns