Management planning is usually defined in three forms; strategic, governance, and operational
Indicate whether the statement is true or false
FALSE
Business
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As an operational component of channel performance, operating efficiency refers to ________
A) cost to serve B) volume C) customer reach D) return on sales E) retention
Business
An example of internal secondary data is _____
a. ProQuest b. government census data c. a promotional budget obtained from your firm's advertising department d. an annual marketing report of a competitor obtained from a Web-based source
Business