As an operational component of channel performance, operating efficiency refers to ________

A) cost to serve
B) volume
C) customer reach
D) return on sales
E) retention

Ans: A) cost to serve

Business

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What types of goods are purchased frequently, immediately, and with minimum effort by the consumers?

A) specialty goods B) shopping goods C) unsought goods D) durable goods E) convenience goods

Business

Consider a product with three components in series, with reliabilities of 0.90, 0.80, and 0.99 for components A, B, and C, respectively. Furthermore, component B uses a backup that also has a reliability of 0.80

What is the reliability of the system? A) 0.50000 B) 0.71280 C) 0.80000 D) 0.85536 E) 3.49000

Business