According to Confucianism, an individual's conduct in society should be guided by which four principles?
a. tolerance, competence, reduced uncertainty, and similarity
b. reciprocity, responsiveness, assertiveness, and similarity
c. humanism, faithfulness, propriety, and wisdom
d. relational empathy, wisdom, communication, and affiliativeness
c. humanism, faithfulness, propriety, and wisdom
Communication & Mass Media
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Betsy Ann watched the new boy participate in class, determining that he seemed intelligent and well spoken. Betsy Ann was engaging in
a. impression formation. b. confirmation bias. c. attribution. d. stereotyping.
Communication & Mass Media
Tailoring media content to specific audiences that possess characteristics of interest to specific advertisers is a strategy known as
A. message concentration. B. subgroup marketing. C. synergy. D. narrowcasting or niche marketing.
Communication & Mass Media