Tailoring media content to specific audiences that possess characteristics of interest to specific advertisers is a strategy known as

A. message concentration.
B. subgroup marketing.
C. synergy.
D. narrowcasting or niche marketing.

Answer: D

Communication & Mass Media

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When you experience anxiety before public speaking, accept having the feeling and know that

you are normal. Indicate whether the statement is true or false

Communication & Mass Media

Selective __________ occurs when we see what we expect to see, hear what we want to hear, and believe what we want to believe

Fill in the blank with correct word

Communication & Mass Media