Referral organizations serve the needs of property owners catering to specific market niches.

Which of the following enables advertisers to compare media types' efficiency in reaching their target markets?

a. focus group research b. frequency c. reach d. cost per contact

Kerri Anne has been brought in to resolve the stalemate between the union and management regarding the issues of wage increases. She has indicated that if the two parties cannot resolve this issue themselves, she will have to impose a decision herself. Kerri Anne is known as a(n)

a. facilitator. b. ombudsperson. c. arbitrator. d. mediator. e. conciliator.