Which of the following enables advertisers to compare media types' efficiency in reaching their target markets?
a. focus group research
b. frequency
c. reach
d. cost per contact
Ans: d. cost per contact
Business
You might also like to view...
Globalization requires that companies respond to the needs of many societies
Indicate whether the statement is true or false
Business
A major step in regulating unfair or deceptive acts or practices was the enactment of the ________ in 1938
A) Robinson-Patman Act B) Wheeler-Lea Act C) Consumer Product Safety Act D) Taft-Hartley Act E) Sherman Act
Business