Which of the following enables advertisers to compare media types' efficiency in reaching their target markets?

a. focus group research
b. frequency
c. reach
d. cost per contact

Ans: d. cost per contact

Business

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Globalization requires that companies respond to the needs of many societies

Indicate whether the statement is true or false

Business

A major step in regulating unfair or deceptive acts or practices was the enactment of the ________ in 1938

A) Robinson-Patman Act B) Wheeler-Lea Act C) Consumer Product Safety Act D) Taft-Hartley Act E) Sherman Act

Business