Goffman’s frame analysis argues that although people have the capacity to reframe their experience on an ongoing basis, we maintain the impression that our experiences are constant and routine. We do this by

a) ignoring the cues around us
b) losing ourselves in the mass media
c) reframing the experiences of other people as our own
d) committing ourselves to live in the primary reality

d) committing ourselves to live in the primary reality

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media