When advertising to teens, Matt's Mobile Services focuses its messaging on how its expansive network enables subscribers to stay connected with friends at all times, so subscribers are always accessible and "in the loop" on the latest social new

In the retail inventory method, abnormal shortages are deducted from both the cost and retail amounts and reported as a loss.

a. true b. false

Kellogg's has marketed Special K cereal for a number of years to a loyal customer base. Its introduction of a new cereal called Special K with Red Berries is an example of a(n) ________ strategy

A) cannibalization B) cobranding C) brand extension D) upward line stretch E) downward line stretch