Kellogg's has marketed Special K cereal for a number of years to a loyal customer base. Its introduction of a new cereal called Special K with Red Berries is an example of a(n) ________ strategy

Sergio is the head designer for 'Robertson House' a high-fashion clothing company. Each year, Sergio completely changes the colors of the clothes he designs so that it will be obvious to anyone who has fashion sense that last years colors are out of date. This "planned obsolescence" tends to affect consumers at the _________ stage of the consumer buying process.

a. Problem solving b. Point of purchase c. Need recognition d. Decision e. Internal motivation

All of the following are examples of business-to-business (B2B) business models except:

A) e-distributors. B) e-procurement. C) exchanges. D) portals.