The grantor becomes the lessee and the grantee becomes the lessor under which of the following financing arrangements?

A coupon for $3.00 off on a package of six golf balls placed on a golf club cover is a:

A) response offer coupon B) cross-ruffing coupon C) premium D) bonus offer

The number of times an average person in the target market is exposed to a message is known as the ________ of the message

A) quantitative value B) reach C) frequency D) exposure rate E) turnover rate