The number of times an average person in the target market is exposed to a message is known as the ________ of the message
A) quantitative value
B) reach
C) frequency
D) exposure rate
E) turnover rate
C
Business
You might also like to view...
By law, pest control operators are required to:
A. charge no more than $200 for an inspection B. provide a copy of a pest control report to the owner of the property within 10 days of the inspection C. provide additional copies of a pest control report to any additional party, free of charge D. complete inspections before escrow closes
Business
With reference to price-oriented promotion, shelf "talkers" is best described by:
A) price signs posted on the shelf. B) instant pull-off coupons. C) end-of-aisle displays. D) coupon distribution in the retail store.
Business