Product modification occurs even when changes are made to a product's aesthetic appearance rather than its quality or functionality
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
There are three types of product modification: quality modification, functional modification, and style modification. Style modification occurs when a product undergoes aesthetic product change rather than a functional or quality change.
Business
You might also like to view...
Which of the following is a cost center?
A) A company's legal department B) A product line of a particular company C) A company's sales staff D) A company's individual stores
Business
Expenses that are incurred directly or entirely in connection with the sale of merchandise are classified as
A) selling expenses B) general expenses C) other expenses D) administrative expenses
Business