An advertisement in a trade magazine targeted toward veterinarians urges them to prescribe the drug Hepato for cats and dogs with damaged livers
This advertisement was placed by the product's manufacturer. This advertisement is an example of how manufacturers use a(n)__________strategy.
Fill in the blanks with correct word.
ANSWER: push
Manufacturers may use aggressive personal selling and trade advertising to convince a wholesaler or a retailer to carry and sell their merchandise. This approach is known as a push strategy.
You might also like to view...
To evaluate interviewers on the quality of interviewing, the supervisor must directly observe the interviewing process
Indicate whether the statement is true or false
Southern Security makes safes for storing valuables. When Ed sold safes for the company, he sometimes told a prospect, "The model safe you are looking at is on sale this week. If you wait until next week to buy, you will spend $100 more"
When Ed used this approach, he was using the ________ close. A) canned B) standing-room-only C) assumptive D) minor points E) stimulus-response