In government contracting, there is a complex interplay of political considerations and accounting principles

Business people are presumed to be so familiar with the ordinary methods and practices of their business that they naturally expect them to be part of their contracts. These ordinary and expected practices are called the

a. Course of performance b. Course of dealing c. Usage of the trade d. None of the above.

In the early 1980s Theodore Levitt, seeing dramatic improvements in telecommunications, was the first person to call for a truly global approach to marketing

The first company to pick up his ideas was London-based Saatchi & Saatchi, an advertising agency. Discuss S&S's rationale for global marketing.