In the early 1980s Theodore Levitt, seeing dramatic improvements in telecommunications, was the first person to call for a truly global approach to marketing
The first company to pick up his ideas was London-based Saatchi & Saatchi, an advertising agency. Discuss S&S's rationale for global marketing.
a. Consumer convergence
b. Demographic convergence
c. Decline of the nuclear family
d. The changing role of women
e. Static populations
f. Higher living standards
g. Cultural convergence
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Monica Bates received a check and endorsed it by simply signing her name on the reverse side of the check. This is called
A) a special endorsement. B) a deposit endorsement. C) a restrictive endorsement. D) a blank endorsement.
________ is leadership that is distributed to the members of the entire group rather than being the job of just one person
A) Servant leadership B) Shared leadership C) Transactional leadership D) Leader-centered leadership E) Autocratic leadership