Regarding the use of the term"" direct participation programs"" when referring to tax-sheltered investments, which of the following is NOT a DPP?
A) A real estate investment trust.
B) An oil and gas limited partnership.
C) An equipment leasing limited partnership.
D) A real estate limited partnership.
Ans: A) A real estate investment trust.
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Marketing managers need to understand the desires of consumers in order to create a proper marketing mix for a well-defined market
Indicate whether the statement is true or false a. True b. False
Leupold & Stevens, Inc. makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous at a price much lower than it has ever sold a rifle scope before. The new scope offers several different magnifications and is the only scope in the $200 range that is made in the United States. (All similar scopes are priced much higher.) Which pricing strategy is Leupold & Stevens using to appeal to a larger market?
a. status quo pricing b. penetration pricing c. cost sharing d. price skimming